About Me
I started working in fintech marketing in 2015, focusing on user acquisition and audience research. That background gave me a close look at how people make decisions online — what catches their attention, what builds trust, and what drives them away.
Over time, I noticed that crypto gambling was becoming more popular, especially among users who wanted speed, privacy, and simpler communication. Many casino platforms didn’t adjust to this shift, which caught my attention.
That’s when I decided to bring my experience into this space. I was interested in how better messaging and user understanding could help people find what they actually need.
At CryptoHorizon, I make sure our content speaks clearly and directly to readers. I test different types of messaging, refine how we present information, and work to ensure that visitors don’t just land on our pages — they stay, explore, and leave with a clearer sense of what’s right for them.
Background
🎓 Education: BBA in Marketing Analytics – University of Texas
🌎 Languages: English (native), French (conversational)
📊 Specialization: Email strategy, segmentation, partner communication, audience retention
📈 Experience: 10 years in marketing, content promotion, and user behavior analysis
What I Do at CryptoHorizon
I’m responsible for how our platform connects with readers and partners. This includes email campaigns, content announcements, and regular updates to keep our audience informed.
I also monitor how people interact with our content. I track what topics get attention, how readers navigate pages, and where we can make things more helpful. My segmentation work has helped us send more relevant messages to different types of users, which improved return visits and engagement.
I also handle external communication. If we’re talking to a new partner, reviewing bonus materials, or planning a collaboration, I make sure everything is clear and matches our values.
Select Contributions
- Built CryptoHorizon’s email strategy and content flow
- Increased return engagement through user segmentation
- Manages all partner communication and bonus material review
- Helped improve navigation and structure for first-time readers
- Tracks user behavior to support content updates and page improvements
My work helps connect the right readers with the right content at the right time. I focus on making communication simple, useful, and consistent across the site. My job is to keep things clear and organized whether it’s a bonus email or a partner request.